What is Search Engine Optimization (SEO)?
In its most basic form, Search Engine Optimization (SEO) is simply creating, designing and organizing the content of your website in a way that is easy for search engines (Google, Bing, etc.) to process. That’s it. Seriously.
In practice, it’s no different than how we approach most aspects of our life. Even if we don’t do it intentionally, we all organize pieces of our life to make it easy for … us. Maybe we keep our most used smartphone apps (Mail, Internet, Facebook, etc.) on the first page so they’re easy to get to; maybe we design our living room to ensure everyone has a great view of the TV; or maybe we create a spice rack in the kitchen so we can quickly grab what we need.
Search Engine Optimization (SEO) is exactly the same. The only difference is we’re not making it easier for us, we’re making it easier for search engines (Google, Bing, etc.). And unfortunately, it’s that small change that makes it so very complicated.
As anyone with a boss, or kids, or a spouse, or friends can attest, creating something for someone else is never easy. They say one thing and mean another. They change their mind. They don’t tell you what they really want. They don’t give you all the details. They have a new idea. It’s a process of trial, error, and revisions upon revisions upon revisions.
Search Engine Optimization (SEO) is the same. Search engines (Google, Bing, etc.) are no different than your boss, kids, spouse, or friends. They change their mind. They don’t tell you what they want. They don’t give you the details. They have new ideas. And all of these things impact your search ranking.
Can you keep up with all of the changes?
If not, Droxon, LLC can help. We can, and do, keep up with the ever changing wants of the major search engines (Google, Bing, etc.). Are search engines looking for certain keywords? We can make those changes. Are they looking for meta-data in your images and videos? We make sure it’s up-to-date. Are they giving preference to websites structured in a certain way? We’ll move things where they need to be.
Want us to take a look at your website? Send us an email. We’re ready to help. Today.